# Apple Business Connect: How to Get Your Business on Apple Maps

Source: https://www.mangogrow.com/blog/local-seo/apple-business-connect
Publisher: MangoGrow (https://www.mangogrow.com)
Topic: Local SEO & Google Business Profile
Published: 2026-10-19 · Updated: 2026-10-19

## Key takeaways

- Apple Business Connect is Apple's free tool for businesses to claim and manage how they appear in Apple Maps, Wallet, Siri and other Apple apps.
- iPhone users who search in Apple Maps or ask Siri see your Apple listing, not your Google Business Profile.
- Claim your place card, verify ownership, and complete details: categories, hours, photos, website, phone and action links.
- Showcases let you promote offers, events and news on your place card; action links let people book, order or reserve directly.
- Keep details consistent with Google and Bing so customers and AI assistants get the same information everywhere.

**Short answer:** Apple Business Connect is Apple's **free** tool for claiming and managing how your business appears in **Apple Maps**, **Siri**, **Wallet** and other Apple apps. iPhone users who search Apple Maps or ask Siri see your **Apple listing**, not your Google Business Profile, so claim it, **verify** ownership and complete your details: categories, hours, photos, website, phone and **action links** for booking or ordering. Use **Showcases** for offers and events, and keep everything **consistent** with Google and Bing.

This guide is part of our [Google Business Profile optimization](https://www.mangogrow.com/blog/local-seo/google-business-profile-optimization) series. For hands-on help with your listings, see our [Google Business Profile service](https://www.mangogrow.com/services/google-business-profile).

## Why Apple Business Connect matters

iPhones are used by a large share of smartphone owners, particularly in the US and UK. Apple Maps is the default maps app on iPhone, and Siri answers questions like "Find a coffee shop near me" using Apple's data. If your Apple listing is missing, outdated or unclaimed, you may lose customers who never open Google Maps.

Apple data also appears in other places on Apple devices, such as Spotlight search, Wallet (for businesses where payments are shown) and Mail and phone features in supported regions.

## What you can manage

| Feature | What it does |
| --- | --- |
| Place card | Your business listing in Apple Maps: name, address, hours, phone, website, categories |
| Photos and logo | Images shown on your place card |
| Action links | Buttons for booking, ordering, reservations, tickets and more |
| Showcases | Promotional cards for offers, events and news |
| Insights | Data on how people find and interact with your place card |
| Branding | Logo and business details used across supported Apple services |

Some features vary by country.

## How to set up Apple Business Connect

1. **Go to Apple Business Connect** and sign in with an Apple Account (consider creating one dedicated to your business).
2. **Search for your business** and claim it, or add it if it doesn't exist.
3. **Verify ownership** with the methods Apple offers, such as a phone call to your business number or supporting documents.
4. **Complete your details:** name, address, categories, hours (including holiday hours), phone, website.
5. **Add photos** and a logo.
6. **Add action links** for booking, ordering or reservations.
7. **Create a Showcase** for a current offer or event.

## How to optimise your Apple Maps listing

- **Use your real business name** with no added keywords
- **Choose accurate categories,** consistent with Google and Bing
- **Keep hours accurate,** including special hours
- **Add high-quality photos** of your premises, products and team
- **Add action links** that match how customers buy
- **Update Showcases** regularly
- **Check Insights** monthly to see searches, taps and actions

## Action links

Action links let iPhone users take action directly from your place card. Depending on your business type and supported providers, options can include booking appointments, ordering food, reserving tables, buying tickets and more. You can use your own website or supported partner platforms. See Apple's guide to actions in the sources.

## How Apple Maps ratings and reviews work

Apple Maps handles reviews differently from Google. Apple shows its own ratings, which iPhone users can leave after visiting a place, and in many places it also displays reviews and photos from partner platforms such as Yelp or TripAdvisor, depending on the category and country. That means:

- **Your reputation on partner platforms matters for iPhone users,** not only on those platforms themselves.
- **Good experiences generate Apple ratings naturally,** because Apple prompts users after visits in some cases.
- **You can't reply to Apple ratings** in the way you reply to Google reviews, so fixing the issues behind complaints is even more important.

If you're in a category where Yelp or TripAdvisor feeds Apple Maps, keep those profiles claimed and active.

## Using Insights to improve your listing

Apple Business Connect Insights show how people find your place card (for example by searching your name or a category), what they do (calls, website taps, directions, action link taps) and how this changes over time. Review them monthly:

- **If most searches are for your name,** you're not yet appearing much for category searches; improve categories, photos and details.
- **If views are high but actions are low,** add or improve action links and Showcases.
- **If direction requests spike on certain days,** use that for staffing and promotions.

Compare Apple Insights with your Google Business Profile performance to understand how your customers split between the two.

## Apple Maps, Siri and AI assistants

Voice assistants and AI tools rely on structured listing data for local questions. Siri uses Apple's data; Copilot uses Bing; Google's AI features use Google's data. Keeping all three accurate and consistent gives you the best chance of being recommended everywhere. See [local business AI search](https://www.mangogrow.com/blog/ai-search/local-business-ai-search) and Bing Places for Business.

## Apple Business Connect vs Google Business Profile

| | Apple Business Connect | Google Business Profile |
| --- | --- | --- |
| Where it appears | Apple Maps, Siri, Spotlight, Wallet and other Apple apps | Google Search, Google Maps |
| Reviews | Apple Maps uses its own ratings system and third-party review partners | Google reviews |
| Promotions | Showcases | Posts and offers |
| Booking | Action links | Booking links and Reserve with Google |
| Cost | Free | Free |

## A worked example

A restaurant notices some customers turning up when it's closed. It discovers its Apple Maps listing has old opening hours and no website. The owner claims the listing in Apple Business Connect, verifies by phone, updates hours, adds photos and a reservations action link, and creates a Showcase for a new tasting menu. Insights later show a steady number of reservation taps from Apple Maps that the restaurant hadn't been capturing before. (Illustrative.)

## Common mistakes

- Assuming Google Business Profile covers iPhone users
- Never claiming the Apple listing
- Inconsistent hours across Apple, Google and Bing
- No action links
- Outdated Showcases

## The bottom line

Apple Business Connect is free and controls what iPhone users see in Apple Maps and Siri. Claim and verify your listing, complete every detail, add photos, action links and Showcases, and keep it consistent with Google and Bing.

Want all your business listings checked? Request a [free growth audit](https://www.mangogrow.com/free-audit).

## Frequently asked questions

### Is Apple Business Connect free?

Yes. Apple Business Connect is free to use for claiming and managing your business information on Apple Maps and other Apple services.

### Do I need Apple Business Connect if I have Google Business Profile?

Yes, if you want control over how you appear to iPhone users. Apple Maps and Siri use Apple's own business data, not Google Business Profile.

### How do I verify my business on Apple Business Connect?

Apple offers verification options such as a phone call to your business number or document checks. The methods available depend on your business and country.

### What are Showcases in Apple Business Connect?

Showcases are promotional cards on your Apple Maps place card that highlight offers, events, new products or news, with an image and a call to action.

### Can I add booking links to Apple Maps?

Yes. Action links let customers book, order, reserve or buy tickets directly from your place card, using your own website or supported partners.

## Sources

- [Apple Business Connect](https://businessconnect.apple.com/)
- [About actions, Apple Business Connect User Guide](https://support.apple.com/guide/apple-business-connect/about-actions-abcba5e65376/web)
- [Apple Business Connect User Guide](https://support.apple.com/guide/apple-business-connect/welcome/web)