Marketing glossary
What is Engagement Rate?
Engagement Rate: The share of people who interact with social content (likes, comments, shares, saves) relative to reach, impressions, or followers.
Different tools calculate it differently, so compare like with like. Saves and shares are often stronger signals of value than likes.
Related terms
- Content PillarA core theme your brand repeatedly creates content about, used to keep social media and blogs focused and consistent.
- HookThe first one to three seconds of a video (or first line of a post) designed to stop the scroll and make people keep watching.
- ImpressionsThe number of times content or an ad was displayed. One person can generate several impressions.