Marketing glossary
What is Marketing Funnel?
Marketing Funnel: A model of the customer journey from first awareness through consideration to purchase and loyalty.
Funnels help match content and ads to each stage: awareness content for people who don’t know you, comparison and proof for people considering options, and offers for people ready to buy. Real journeys are messy, so treat the funnel as a guide, not a rule.
Related terms
- AttributionHow credit for a conversion is assigned to the marketing touchpoints that led to it.
- CAC (Customer Acquisition Cost)The total cost of winning one new customer, including ad spend, agency or team costs, and tools.
- RetargetingShowing ads to people who have already interacted with your website, app, or content but haven’t converted yet.