Marketing glossary
What is Performance Max?
Performance Max: A Google Ads campaign type that uses automation to show ads across Search, Shopping, YouTube, Display, Gmail, Discover, and Maps from one campaign.
You provide goals, creative assets, audience signals, and (for retail) a product feed; Google’s systems decide where and to whom to show ads. It works best with accurate conversion tracking and enough data to learn from.
Related terms
- CPA (Cost Per Acquisition)The average cost to get one conversion, such as a lead, booking, or sale. Calculated as ad spend divided by conversions.
- RetargetingShowing ads to people who have already interacted with your website, app, or content but haven’t converted yet.
- ROAS (Return on Ad Spend)Revenue generated for every dollar spent on ads. A ROAS of 4 means $4 in revenue for every $1 of ad spend.