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Articles about Analytics.
Performance marketing means paying for, and judging marketing by, measurable actions like leads and sales. Here's how it works, its limits and when it's the right approach.
You can't improve what you don't measure. Here's a practical system for tracking how ChatGPT, Gemini, Perplexity, Copilot and Google's AI features mention and cite your brand.
CPM, CPC and CTR are the three numbers every ad report shows. Here's what each one means, how they connect, what a good number looks like and which ones to ignore.
Rules of thumb say 5–10% of revenue, but the best budget comes from your numbers: customer value, acquisition cost and growth goals. Here's a simple method with examples.
Customer acquisition cost tells you what it really costs to win a customer. Here's the formula, what to include, how to compare it with lifetime value and how to bring it down.
An SEO report should tell you whether SEO is bringing in business and what happens next. Here's a simple template and how to spot reports that hide more than they show.
When Google Ads spend money without conversions, the cause is usually tracking, irrelevant search terms, the wrong bidding setup or the landing page. Work through this checklist in order.
Search gives you control over high-intent keywords; Performance Max uses automation across every Google channel. Most accounts do best with both, set up in the right order.
Most businesses see early SEO movement in 6–12 weeks and meaningful growth in 4–6 months. Here’s a realistic month-by-month timeline and what changes it.
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