How to Get Your Business Mentioned in Google Gemini

Short answer: Google Gemini can ground its answers in Google Search, Maps and Business Profiles, and Merchant Center product data, so the way to get your business mentioned is to be strong in Google's ecosystem: pages that are indexed and rank, a complete and well-reviewed Business Profile, accurate product feeds if you sell online, and clear, original content. Google says optimizing for its generative AI features is still SEO, with no special markup required.

This guide explains how Gemini uses Google's data and what to do about it. For the broader picture, read our guide to generative engine optimization. For help, see our AI search optimization service.

How does Gemini find information?

Gemini answers from two broad sources:

1. What the model learned in training, which reflects how your business is described across the web over time.
2. Live grounding in Google's data when a question needs current or specific information: Google Search results, and for relevant questions, Maps and business information or shopping data.

Google's own guidance for its generative AI features (AI Overviews and AI Mode) describes two techniques that also explain much of Gemini's behaviour: retrieval-augmented generation, where the system retrieves relevant pages from the search index, and query fan-out, where the model runs several related searches to cover different angles of a question.

Step 1: Get the Google SEO foundations right

If a page isn't indexed, it can't be retrieved. Google states that pages must be indexed and eligible to show with a snippet to appear in its generative AI features.

• Check indexing in Google Search Console.
• Fix crawl errors, slow pages and mobile problems.
• Make sure important content is in the HTML and not blocked.
• Earn genuine links and mentions to build authority.

Use our technical SEO checklist to find gaps.

Step 2: Complete and strengthen your Google Business Profile

For local questions ("a good physio near Clapham open on Saturdays"), Google's local data is central. Google's 2026 guidance says Business Profiles help businesses appear in AI responses as well as regular search.

• Accurate categories, services, hours and attributes
• Real photos, regular updates
• Steady, detailed reviews with replies

See Google Business Profile optimization and how local businesses get recommended by AI assistants.

Step 3: Keep product data accurate (for online stores)

If you sell products, Merchant Center feeds power Shopping results and, according to Google, help products appear in AI responses. Keep titles, prices, availability, images and attributes accurate, and add Product structured data on your pages. Our e-commerce marketing strategy covers feeds in more detail.

Step 4: Create non-commodity content

Google's guidance distinguishes commodity content (generic information anyone could write) from non-commodity content (unique experience, expert insight, original data). Gemini summarises many sources, so pages that add something others don't are more valuable.

• Share first-hand experience and real examples
• Publish original data and clear methodologies
• Answer the specific questions customers ask, directly
• Use clear headings and structure

Our guide to writing content AI search engines cite shows how.

Step 5: Build a consistent reputation across the web

Gemini's training data and grounding both reflect what the web says about you. Keep your business description, services and details consistent across your website, social profiles, directories and review sites, and earn mentions in relevant publications and communities. Google warns that seeking inauthentic mentions doesn't help.

Step 6: Don't chase "Gemini hacks"

Google's 2026 guidance explicitly says you don't need:

• llms.txt or other AI text files
• Special schema markup for AI
• "Chunking" content into tiny pieces
• Rewriting content specifically for AI
• Pages for every possible variation of a question (which can count as scaled content abuse)

Step 7: Understand your crawler controls

Google provides separate controls:

• Googlebot crawls for Google Search, including AI Overviews and AI Mode.
• Google-Extended is a robots.txt token that lets you control whether your content is used for some Gemini model training and grounding purposes, separate from Search.
• Search Console's "Search generative AI" setting controls whether your site appears in AI features within Search (included by default).

Blocking these can reduce your visibility in Google's AI experiences, so make deliberate choices. See how to allow or block AI crawlers.

Step 8: Measure your Gemini and Google AI visibility

• Run a fixed set of real customer prompts in Gemini each month and record mentions, accuracy and competitors.
• Use Search Console's generative AI performance report for impressions in AI Overviews and AI Mode.
• Watch referral traffic from gemini.google.com in analytics.

See AI search visibility tracking.

Gemini vs AI Overviews vs AI Mode

For AI Overviews specifically, read how to appear in Google AI Overviews.

Prompts to test in Gemini

• "Best [service] in [city] for [specific need]"
• "What should I know before choosing a [category] in [location]?"
• "[Your brand] reviews"
• "[Your brand] vs [competitor]"
• "How much does [service] cost in [location]?"

Run them in the Gemini app and in Google Search's AI Mode, and note whether the answers draw on your website, your Business Profile, review sites or competitors.

A worked example

A boutique hotel in Edinburgh finds that Gemini recommends larger chain hotels for "quiet boutique hotel near the Royal Mile with parking". Its Business Profile doesn't list parking or accessibility attributes, its website's room pages don't mention quietness or parking, and reviews rarely mention either. It updates attributes, adds a parking and access page, mentions quiet rooms on relevant pages, and asks guests for honest reviews. Over the following months, Gemini and AI Mode begin to mention the hotel for that kind of query. (Illustrative.)

Gemini and Google Workspace

Many businesses also use Gemini inside Google Workspace for their own work. That doesn't affect how Gemini recommends you to the public, but it's a reminder that Google's AI is increasingly present across search, Maps, Chrome and productivity tools. Clear, consistent public information about your business helps across all of them.

Checklist

• Important pages indexed and snippet-eligible
• Business Profile complete, with attributes customers filter by
• Merchant Center feed accurate (if you sell products)
• Non-commodity content with real experience and specifics
• Consistent details across the web
• Google-Extended and Search generative AI settings chosen deliberately
• Monthly Gemini and AI Mode prompt checks

The bottom line

To be mentioned in Gemini, be excellent in Google's ecosystem: indexed, ranking pages with original content, a complete and well-reviewed Business Profile, accurate product data, and a consistent reputation across the web. There's no shortcut, but the same work improves your Google rankings too.

Want to see what Gemini says about your business today? Our free growth audit includes an AI visibility check.