Marketing glossary
What is Conversion Rate?
Conversion Rate: The percentage of visitors or clicks that complete a desired action, such as filling in a form or making a purchase.
Conversion rate connects traffic to results. Improving it, through clearer offers, faster pages, stronger proof, and simpler forms, can grow leads without spending more on traffic.
Related terms
- A/B TestingComparing two versions of an ad, page, or email to see which performs better on a chosen metric.
- CPA (Cost Per Acquisition)The average cost to get one conversion, such as a lead, booking, or sale. Calculated as ad spend divided by conversions.
- Landing PageThe page a visitor arrives on after clicking an ad or link, ideally built around one clear offer and action.