Marketing glossary
What is Landing Page?
Landing Page: The page a visitor arrives on after clicking an ad or link, ideally built around one clear offer and action.
Effective landing pages match the promise of the ad, load fast on mobile, show proof, remove distractions, and make the next step obvious. Landing page experience also affects Google Ads Quality Score.
Related terms
- A/B TestingComparing two versions of an ad, page, or email to see which performs better on a chosen metric.
- Conversion RateThe percentage of visitors or clicks that complete a desired action, such as filling in a form or making a purchase.
- Quality ScoreGoogle Ads’ 1–10 rating of how relevant your keywords, ads, and landing pages are to people searching.