Marketing glossary
What is CTR (Click-Through Rate)?
CTR (Click-Through Rate): The percentage of people who click after seeing your ad or search listing. Calculated as clicks divided by impressions.
CTR is a signal of relevance and appeal. In search ads it contributes to Quality Score; in organic search it reflects how compelling your titles and descriptions are.
Related terms
- CPC (Cost Per Click)The amount you pay each time someone clicks your ad. Calculated as total ad spend divided by total clicks.
- ImpressionsThe number of times content or an ad was displayed. One person can generate several impressions.
- Quality ScoreGoogle Ads’ 1–10 rating of how relevant your keywords, ads, and landing pages are to people searching.