Marketing glossary
What is Quality Score?
Quality Score: Google Ads’ 1–10 rating of how relevant your keywords, ads, and landing pages are to people searching.
Quality Score is based on expected click-through rate, ad relevance, and landing page experience. Improving relevance usually means better ad positions at a lower cost per click.
Related terms
- CPC (Cost Per Click)The amount you pay each time someone clicks your ad. Calculated as total ad spend divided by total clicks.
- CTR (Click-Through Rate)The percentage of people who click after seeing your ad or search listing. Calculated as clicks divided by impressions.
- Landing PageThe page a visitor arrives on after clicking an ad or link, ideally built around one clear offer and action.