Marketing glossary
What is UGC (User-Generated Content)?
UGC (User-Generated Content): Content created by customers or creators rather than the brand, such as reviews, unboxings, and testimonial videos.
“UGC-style” content imitates that authentic, phone-shot look and often performs well in ads because it feels trustworthy. Paid creator content must follow platform and legal disclosure rules.
Related terms
- Engagement RateThe share of people who interact with social content (likes, comments, shares, saves) relative to reach, impressions, or followers.
- HookThe first one to three seconds of a video (or first line of a post) designed to stop the scroll and make people keep watching.
- Spark AdsA TikTok ad format that promotes existing organic posts, from your account or a creator’s (with permission), as ads.