Topic
Articles about Business Questions.
A good cost per lead depends on what a customer is worth to you and how many leads you close. Here's a simple way to work out your own target, plus benchmarks for context.
Performance marketing means paying for, and judging marketing by, measurable actions like leads and sales. Here's how it works, its limits and when it's the right approach.
If your website doesn't appear on Google, the cause is usually indexing, a technical block or simply competition. Here's how to find out which and fix it.
Facebook replaced the old admin roles with Facebook access and task access. Here's how to give someone full control of your Page, on desktop or phone, and how to do it safely.
SEO can become a small business's cheapest source of customers, but not always and not quickly. Here's an honest way to decide whether it's worth it for you.
SEO earns free visibility in search results over time; SEM usually means paying for search ads that show immediately. Here's how they differ and how to choose.
CPM, CPC and CTR are the three numbers every ad report shows. Here's what each one means, how they connect, what a good number looks like and which ones to ignore.
If you're asking how to market your business, start with where customers already look, then add channels one at a time. Here's a practical, step-by-step plan.
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