Marketing glossary

What is Core Web Vitals?

Core Web Vitals: Google’s metrics for real-world page experience: loading (LCP), responsiveness (INP), and visual stability (CLS).

Largest Contentful Paint (LCP) measures how quickly the main content loads. Interaction to Next Paint (INP) measures how quickly the page responds to taps and clicks. Cumulative Layout Shift (CLS) measures how much the layout jumps around. They are part of Google’s page experience signals and, more importantly, they affect conversions.

Conversion RateThe percentage of visitors or clicks that complete a desired action, such as filling in a form or making a purchase.
Technical SEOOptimizing how search engines crawl, render, and index a website, covering speed, mobile usability, site structure, redirects, and structured data.

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What is Core Web Vitals?

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