Marketing glossary
What is Technical SEO?
Technical SEO: Optimizing how search engines crawl, render, and index a website, covering speed, mobile usability, site structure, redirects, and structured data.
Technical SEO is the foundation that lets your content compete. Common tasks include fixing crawl errors, improving Core Web Vitals, removing duplicate content, setting canonical URLs, managing redirects, keeping XML sitemaps clean, and adding schema markup.
Related terms
- Canonical URLThe preferred URL for a page when the same or very similar content is available at several addresses, declared with a rel="canonical" tag.
- Core Web VitalsGoogle’s metrics for real-world page experience: loading (LCP), responsiveness (INP), and visual stability (CLS).
- Crawl BudgetHow many pages a search engine is willing and able to crawl on your site in a given period.
- Schema MarkupStructured data code (usually JSON-LD) that describes a page’s content, such as an organization, article, product, or FAQ, in a format machines understand.