Marketing glossary
What is Featured Snippet?
Featured Snippet: A highlighted answer box Google shows above or near the top of organic results, pulled from a web page that answers the question directly.
Featured snippets are usually paragraphs, lists, or tables. Pages that answer a question clearly in 40–60 words right below a matching heading, or present steps as a clean list, have a better chance of being selected.
Related terms
- AEO (Answer Engine Optimization)Structuring content so it directly answers questions, making it more likely to appear in featured snippets, voice answers, and AI-generated responses.
- Search IntentThe goal behind a search: whether the person wants to learn something, compare options, buy, or find a specific website.
- SERP (Search Engine Results Page)The page a search engine shows in response to a query, including organic results, ads, maps, AI Overviews, and other features.