Marketing glossary
What is SERP (Search Engine Results Page)?
SERP (Search Engine Results Page): The page a search engine shows in response to a query, including organic results, ads, maps, AI Overviews, and other features.
Modern SERPs contain much more than ten blue links: ads, local packs, featured snippets, “People also ask” boxes, videos, images, shopping results, and AI Overviews. Understanding which features appear for your target searches helps you decide what kind of content to create.
Related terms
- AI OverviewsAI-generated summaries that appear at the top of some Google search results, with links to the web pages used as sources.
- Featured SnippetA highlighted answer box Google shows above or near the top of organic results, pulled from a web page that answers the question directly.
- Local PackThe block of (usually three) businesses with a map that Google shows for searches with local intent, such as “plumber near me”.