Marketing glossary
What is Google Business Profile?
Google Business Profile: Google’s free business listing (formerly Google My Business) that shows your details, photos, and reviews on Google Search and Maps.
Your profile includes your business name, categories, address or service area, hours, phone number, website, services, photos, posts, questions and answers, and reviews. For local businesses it’s often the biggest single source of calls and visits from search.
Related terms
- Local PackThe block of (usually three) businesses with a map that Google shows for searches with local intent, such as “plumber near me”.
- NAP ConsistencyKeeping your business Name, Address, and Phone number identical everywhere they appear online.
- Online ReviewsPublic ratings and feedback customers leave about a business on platforms such as Google, Facebook, Yelp, or Trustpilot.