Marketing glossary
What is NAP Consistency?
NAP Consistency: Keeping your business Name, Address, and Phone number identical everywhere they appear online.
Search engines and AI systems cross-check business information across your website, Google Business Profile, directories, and social profiles. Inconsistent details create doubt about which information is correct and can weaken local visibility.
Related terms
- Google Business ProfileGoogle’s free business listing (formerly Google My Business) that shows your details, photos, and reviews on Google Search and Maps.
- Local CitationAny online mention of your business’s name, address, and phone number, such as in directories, maps apps, or industry listings.
- Local PackThe block of (usually three) businesses with a map that Google shows for searches with local intent, such as “plumber near me”.