Marketing glossary
What is Local Pack?
Local Pack: The block of (usually three) businesses with a map that Google shows for searches with local intent, such as “plumber near me”.
Local pack listings come from Google Business Profile. Google says local ranking depends mainly on relevance, distance, and prominence. Complete profiles, strong reviews, consistent citations, and a helpful website all improve your chances of appearing.
Related terms
- Google Business ProfileGoogle’s free business listing (formerly Google My Business) that shows your details, photos, and reviews on Google Search and Maps.
- Local CitationAny online mention of your business’s name, address, and phone number, such as in directories, maps apps, or industry listings.
- NAP ConsistencyKeeping your business Name, Address, and Phone number identical everywhere they appear online.