Marketing glossary
What is Keyword Research?
Keyword Research: Finding the words and questions people type into search engines, and judging their volume, competition, and business value.
Good keyword research goes beyond search volume. It groups keywords by intent, maps each group to the page that should rank for it, and prioritizes the searches most likely to turn into customers. Today it also includes researching the prompts people use with AI assistants.
Related terms
- Search IntentThe goal behind a search: whether the person wants to learn something, compare options, buy, or find a specific website.
- SEO (Search Engine Optimization)The practice of improving a website so it ranks higher in search engines like Google and Bing for the searches your customers make.
- Topical AuthorityThe perceived depth of a website’s expertise on a subject, built by covering a topic thoroughly with interlinked, high-quality content.