Marketing glossary
What is Zero-Click Search?
Zero-Click Search: A search that ends without the user clicking any result, because the answer appears directly on the results page.
Featured snippets, knowledge panels, local packs, and AI Overviews all contribute. The response is to aim for visibility inside those features (being the cited source or the chosen business) and to create content that offers depth a summary can’t.
Related terms
- AEO (Answer Engine Optimization)Structuring content so it directly answers questions, making it more likely to appear in featured snippets, voice answers, and AI-generated responses.
- AI OverviewsAI-generated summaries that appear at the top of some Google search results, with links to the web pages used as sources.
- Featured SnippetA highlighted answer box Google shows above or near the top of organic results, pulled from a web page that answers the question directly.