Marketing glossary
What is AI Overviews?
AI Overviews: AI-generated summaries that appear at the top of some Google search results, with links to the web pages used as sources.
AI Overviews answer a search directly using Google’s AI models, drawing on pages from across the web and linking to some of them. Because they sit above the traditional results, they can reduce clicks for simple questions while giving cited sources extra visibility.
Google says the same SEO best practices apply: helpful, people-first content that is crawlable and indexable. Clear structure, direct answers, and strong topical authority all improve the chances of being cited.
Related terms
- GEO (Generative Engine Optimization)Optimizing your brand and content so AI assistants such as ChatGPT, Gemini, Claude, Perplexity, and Copilot mention, cite, and recommend you in their answers.
- SERP (Search Engine Results Page)The page a search engine shows in response to a query, including organic results, ads, maps, AI Overviews, and other features.
- Zero-Click SearchA search that ends without the user clicking any result, because the answer appears directly on the results page.