Marketing glossary
What is Brand Mentions?
Brand Mentions: References to your brand on other websites, articles, forums, and social media, with or without a link.
Mentions help build reputation and entity recognition. For AI search they are especially important, because assistants tend to recommend brands frequently and consistently discussed across trusted sources.
Related terms
- BacklinkA link from another website to yours. Links from relevant, trusted sites are a strong signal of authority for search engines.
- E-E-A-TExperience, Expertise, Authoritativeness, and Trustworthiness: the qualities Google’s quality rater guidelines use to evaluate content and its creators.
- GEO (Generative Engine Optimization)Optimizing your brand and content so AI assistants such as ChatGPT, Gemini, Claude, Perplexity, and Copilot mention, cite, and recommend you in their answers.