Marketing glossary
What is Schema Markup?
Schema Markup: Structured data code (usually JSON-LD) that describes a page’s content, such as an organization, article, product, or FAQ, in a format machines understand.
Schema markup uses the schema.org vocabulary. It can make pages eligible for rich results in Google and helps search engines and AI systems understand entities: who you are, what you offer, and how your content is organized.
Related terms
- E-E-A-TExperience, Expertise, Authoritativeness, and Trustworthiness: the qualities Google’s quality rater guidelines use to evaluate content and its creators.
- GEO (Generative Engine Optimization)Optimizing your brand and content so AI assistants such as ChatGPT, Gemini, Claude, Perplexity, and Copilot mention, cite, and recommend you in their answers.
- Technical SEOOptimizing how search engines crawl, render, and index a website, covering speed, mobile usability, site structure, redirects, and structured data.